Finance / Banking
BBVA: Rolling out and teaching AI to employees
- Company
- BBVA
- Country
- Spain
- Adoption stage
- In operation
- Source published
- In use from
- Date basis
- The date the source was published. It can differ from the date adoption started.
- How the source was checked
- Read the full source text
The work problem
In 2024 BBVA partnered with OpenAI and handed out 3,300 ChatGPT Enterprise licences to employees. The purpose was first to check whether generative AI could speed up work and stimulate internal innovation. The task was to move time locked up in repetitive work towards strategic work.
Technology and data
Within a year BBVA raised the contract to 11,000 licences. It did not simply hand out licences. It provides training so the tool is used in line with data security and confidentiality standards. It set up a community of practice with regular meetings and an online forum where departments share assistants and tools other teams can use. An internal library, the GPT Store, helps people find the 1,000 assistants judged useful across the group. In early 2025 it held its first internal hackathon, BBVA Bot Talent, in Mexico.
Results
According to material from BBVA's Global AI Adoption unit, employees who automated work with ChatGPT reported saving an average of 2.8 hours a week. Of the licence holders, 83 percent use it at least once a day. More than 3,000 assistants have been built, covering everything from translation and document summarising to coding support and financial information analysis. The hackathon drew more than 170 ideas, and three winning entries were selected to be applied across the group.
Limits and open questions
The 2.8 hours a week is an employee self-report. It cannot be read as a measured productivity gain. The source also does not give a monetary value for the time saved.
Sources
Compiled from public sources. These are not results from ATF Works customers.