Media and content / Online video
Amazon Prime Video: Viewing recaps, recommendations and content asset search
- Company
- Amazon Prime Video
- Country
- United States
- Adoption stage
- In operation
- Source published
- Date basis
- The date the source was published. It can differ from the date adoption started.
- How the source was checked
- Read the full source text
The work problem
Prime Video carries its own productions alongside licensed content and add-on subscription channels. The more there is to watch, the longer it takes customers to find what they want. Video assets used in marketing were scattered across several systems and short on metadata. That made finding material, tracking rights and checking quality difficult.
Technology and data
Prime Video runs several features on top of Amazon Bedrock. X-Ray Recaps uses managed foundation models on Bedrock together with its own models trained on Amazon SageMaker. It analyses video segments, combines subtitles or dialogue, and turns the main events, places, times and conversations into a description. Amazon Bedrock Guardrails checks that content the viewer has not yet seen does not slip in. Personalised recommendations on the film and TV screens also run on Bedrock. Content assets are analysed down to frames, scenes and audio units with the Media2Cloud on AWS guidance to fill in metadata, and the results pass automatically into the asset management system of AWS partner Iconik.
Results
Prime Video said the metadata filled in this way enriched hundreds of thousands of assets and made the marketing asset library easier to search. Prime Insights was added to Thursday Night Football and NASCAR broadcasts. The NASCAR Burn Bar combines real-time tracking data and in-car telemetry signals with AI models on Bedrock to analyse fuel consumption and efficiency for every car. Rapid Recap automatically assembles highlights of up to two minutes for viewers who join late. The dialogue enhancement feature Dialogue Boost started in English and supports six more languages.
Limits and open questions
This article gathers features that were already running and explains them in one place. There is no result converted into money, such as revenue growth or production cost saving.
Sources
- 5 ways Prime Video improves the viewing experience with generative AI on AWS | AWS for M&E Blogaws.amazon.com, Accessed
Compiled from public sources. These are not results from ATF Works customers.