Retail / Food retail
Carrefour: Conversational grocery shopping
- Company
- Carrefour
- Country
- France
- Adoption stage
- In operation
- Source published
- In use from
- Date basis
- The date the source was published. It can differ from the date adoption started.
- How the source was checked
- Read the full source text
The work problem
Since 2023 Carrefour had run a conversational chatbot called Hopla on its own e-commerce site. It was a tool that built a basket to fit dietary constraints or a budget. However, customers could only use it once they came inside a Carrefour screen.
Technology and data
In 2025 Hopla+ replaced Hopla. Hopla+ looks at a customer's purchase history and suggests a basket. From the day the press release came out, customers could reach Carrefour products and services without leaving ChatGPT. Users talk with ChatGPT to get recipe ideas, check stock of products on shelves, build a basket to suit their needs and choose a delivery method. Order confirmation and payment happen on Carrefour.fr. Carrefour is found in the app list on the ChatGPT home screen. In early 2026 the company said it supports Google's Universal Commerce Protocol.
Results
Carrefour announced that it is the first European retailer to offer grocery shopping in ChatGPT. It said the goal of this launch is to reach the tens of millions of ChatGPT users in France. Emmanuel Grenier, who leads Group Supply Chain, E-commerce, Data and digital transformation, said it gives ChatGPT users a new way to shop and a simple, smooth purchase journey.
Limits and open questions
The scope stated in the source is French users and payment on Carrefour.fr. There is no statement that the same function is available in other countries. User numbers and sales results have not yet been disclosed either.
Sources
Compiled from public sources. These are not results from ATF Works customers.