Retail / Hypermarket
Target: Conversational shopping that leads to purchase
- Company
- Target
- Country
- United States
- Adoption stage
- Adoption announced
- Source published
- Date basis
- The date the source was published. It can differ from the date adoption started.
- How the source was checked
- Read the full source text
The work problem
When the holidays come, people often get stuck deciding what to buy. Target said it wanted to lift the burden of having to know exactly what you want or scroll through endless search results. There was no channel that could take a broad question as it is and answer it.
Technology and data
Users tag Target first in the ChatGPT window and write their question. Target returns suggestions from its full assortment that fit the situation. Users look through the suggestions, fill a cart and pay with their Target account. For receiving the order they choose between same-day Drive Up, in-store Order Pickup and delivery. What goes in the cart and what comes out is the user's decision. The technology, user experience and merchandising teams built it together with OpenAI.
Results
Target said it went from idea to launch in a matter of weeks. It explained that because ChatGPT itself keeps changing, the team built and tested new versions several times a day. The company wrote that it will keep improving this experience and carry it into its own website and app. The article has no figures showing usage scale or sales results.
Limits and open questions
The source has no figures such as number of users or revenue. Operating results after launch are also not confirmed in this article.
Sources
- How the new Target app experience in ChatGPT makes shopping easiercorporate.target.com, Accessed
Compiled from public sources. These are not results from ATF Works customers.