Industry change
OpenAI brings business profiles and Business Agents to ChatGPT
- Published
- Source
- OpenAI Blog
Summary
OpenAI launched the Businesses in ChatGPT beta inside ChatGPT, which it says reaches 1.2 billion people a week. Companies can claim and manage their profile in Business Hub and connect Shopify product feeds, while users can continue with a conversational Business Agent from a business profile. The agents roll out first to eligible US ecommerce and online-service businesses, and agent chats are clearly labeled as separate from ChatGPT's regular answers. Businesses can also sponsor their agent to surface it like an ad.
Why it matters for our work
As customers ask AI instead of searching and transact with agents, sales, marketing, and support work will need rearranging. Operating an agent inside an AI platform is becoming a new baseline task for businesses.
Translated from the Korean original. Summaries may be translated and edited. Commentary reflects our perspective; forecasts remain the source’s views.