Industry change
ChatGPT to test visual ads during image generation
- Published
- Source
- OpenAI blog
Summary
OpenAI announced a new visual ad format for ChatGPT, with testing starting later this month in the US with an initial group of advertisers during image generation. The company says ads will be clearly labeled and will not influence ChatGPT's answers. It also expanded conversion data integrations and attribution partnerships, and began exploring geo-based experiments to measure causal impact. Early performance examples, such as WeightWatchers' 15.3% lower acquisition cost, are partner-reported figures cited by the company.
Why it matters for our work
If a conversational AI used weekly by 1.2 billion people (company figure) becomes a real advertising channel, marketing and sales teams could face a shift in how they work and measure results comparable to the rise of search advertising.
Translated from the Korean original. Summaries may be translated and edited. Commentary reflects our perspective; forecasts remain the source’s views.