Industry change
OpenAI brings Sponsored Agents to ChatGPT ads
- Published
- Source
- OpenAI Blog
Summary
OpenAI is testing Sponsored Agents with select US advertisers, letting users who see an ad in ChatGPT continue into a conversation with an advertiser-run agent. These conversations are clearly labeled and kept separate from ChatGPT's independent answers. Advertisers can also create, update, and analyze campaigns with plain-language prompts in ChatGPT Work, alongside new HubSpot and Shopify integrations.
Why it matters for our work
The shift of consumers finding products through AI conversations now reaches the advertising market itself. As campaign creation and analysis move to AI, marketers' roles shift toward strategy and reviewing results.
Translated from the Korean original. Summaries may be translated and edited. Commentary reflects our perspective; forecasts remain the source’s views.