Retail / Food retail
Meat N' Bone: Product education, recommendations and customer support for online meat shopping
- Company
- Meat N' Bone
- Country
- United States
- Adoption stage
- In operation
- Source published
- Date basis
- The date the source was published. It can differ from the date adoption started.
- How the source was checked
- Read the full source text
The work problem
Meat N' Bone sells meat and seafood online and in Florida stores. Customers want to understand prices, sourcing and preparation methods, but its previous HubSpot chatbot handled only simple FAQs and sent other questions to email. The business wanted its website to explain products and guide purchases like an experienced store associate.
Technology and data
The company trained the REP AI chatbot on the knowledge base used to train store staff, including sourcing, product handling and recipes. On its Shopify website the chatbot answers questions, guides customers to product pages and supports adding items to the cart within the conversation. It adapts recommendations using visited pages and questions. Staff reviewed repeated questions in chat transcripts and strengthened ethical-sourcing explanations on product pages. Customers wanting a person can call or text.
Results
In its November 9, 2026 revision, REP AI reported $12,277.02 in AI-attributed sales and $770 in platform cost over the trailing 30 days at that revision. It reported a 6.65% conversion rate among AI conversations, 4.2 times the baseline. Support represented 10 to 20% of chatbot interactions, and 98.31% of those support conversations were resolved without a person. The co-founder said chat records also revealed demand for products the company did not sell and for sourcing explanations.
Limits and open questions
AI-attributed sales are neither net profit nor incremental sales measured in a randomized comparison. The 98.31% resolution rate covers support conversations handled by the chatbot, not all inquiries including calls and texts.
Sources
Compiled from public sources. These are not results from ATF Works customers.