Information technology / Automotive software
KPIT Technologies: Monitoring public competitor developments and preparing monthly strategy reports
- Company
- KPIT Technologies
- Country
- India
- Adoption stage
- In operation
- Source published
- Date basis
- The date the source was published. It can differ from the date adoption started.
- How the source was checked
- Read the full source text
The work problem
KPIT's marketing organization handles market intelligence, investor communications and proposal support as well as campaigns. Gathering and synthesizing industry developments and market signals from multiple sources consumed time. The marketing leader interviewed by Microsoft said preserving enterprise security and controls mattered because the team also handles sensitive customer intellectual property.
Technology and data
KPIT built a competitive intelligence workflow with Microsoft 365 Copilot and Power Automate. Microsoft says it automatically monitors strategic developments and public announcements from 14 competitors and produces monthly reports with recommendations and threat assessments. Copilot draws on work context in the existing Outlook, Teams, SharePoint and PowerPoint environment. Marketers use the collected information and reports for business decisions and strategy discussions.
Results
KPIT's marketing leader says the team no longer has to begin research deliverables with a blank document and can find a starting point faster while improving quality. Competitor dashboards and automated reporting workflows are presented as actual changes in daily work. The qualitative result is a broader role for marketers with less specialized expertise, who can use the material to contribute a point of view.
Limits and open questions
No numerical measures of missed competitor developments, report accuracy, time saved or revenue impact are disclosed. The final report approval process is not described in detail.
Sources
- From Copilot to agents: Inside KPIT’s AI-powered marketing transformationMicrosoft Source Asia, Accessed
Compiled from public sources. These are not results from ATF Works customers.