Consumer goods / Cosmetics
L’Oréal: Producing product advertising images
- Company
- L’Oréal
- Country
- France
- Adoption stage
- In operation
- Source published
- Date basis
- The date the source was published. It can differ from the date adoption started.
- How the source was checked
- Read the full source text
The work problem
L’Oréal runs campaigns across many channels, from social media and e-commerce to influencer marketing. The task was to make marketing and advertising campaigns faster and more creative. The company gave this goal as the reason for the CREAITECH platform.
Technology and data
CREAITECH is the generative AI content platform of L’Oréal Groupe. It develops and uses 3D digital renderings of the company's own products. It combines 3D rendering with generative AI to create campaign content. In June 2025 L’Oréal announced a collaboration with NVIDIA and said it would build up its 3D capability on the NVIDIA AI Enterprise platform. The aim is to raise creativity, quality control and production scalability together.
Results
The press release gives no figure for how much CREAITECH has produced or how much time it has cut. What is confirmed is that CREAITECH already develops and uses 3D digital rendering. L’Oréal said that combining 3D rendering with generative AI makes large-scale campaigns possible that raise consumer engagement in social media, e-commerce and influencer marketing. Chief Digital and Marketing Officer Asmita Dubey said she was pleased to work with NVIDIA to grow creativity.
Limits and open questions
The press release carries no figures on production time or cost. It also does not say at which stage people review the content.
Sources
- www.loreal.comloreal.com, Accessed
Compiled from public sources. These are not results from ATF Works customers.